Marks & Spencer Case Study: How Kinect Card Transformed Their Networking with Digital Business Cards.

How Marks & Spencer Found Kinect Card

Marks & Spencer initially placed an order online for a Pure Metal digital NFC business card. When reviewing the order, we noticed it was placed by none other than Stuart Machin, CEO of Marks & Spencer.

Naturally, we were thrilled that our digital business cards resonated with such a respected and forward-thinking brand. After reaching out, we discovered that M&S planned to roll out Kinect Cards across their senior leadership team, specifically within the C-suite.

The Initial Challenge

The M&S team needed a high-quality, memorable business card that represented their brand perfectly — and they needed it fast.

Stuart had an important event that same week, so turnaround time was crucial. Our Pure Metal NFC business card, complete with a laser-engraved finish, offered the perfect balance of luxury, innovation, and efficiency.

As a result, we were able to ship the order the next working day, meeting their deadline without compromising on quality.

What Marks & Spencer Wanted

Marks & Spencer wanted a brand-led digital business card that was robust, premium, and innovative.

Their chosen design featured a black base with a silver engraved M&S logo. The pure metal material created a luxurious, weighty feel, while the tap-to-share NFC functionality offered a unique, interactive way to connect.

This blend of premium aesthetics and smart technology reflected the M&S brand values of quality and innovation.

Why Marks & Spencer Chose Kinect Card

Marks & Spencer chose Kinect Card because we offer one of the best Pure Metal NFC digital business cards on the market.

Our in-house design team provided full creative support, ensuring the final result matched their brand identity perfectly.

Furthermore, our 4.8-star Trustpilot rating and proven track record for exceptional customer service gave the M&S team total confidence in choosing us as their digital business card provider.

The Design Process

M&S supplied their brand guidelines and assets, which our design team used to create a digital mockup aligned with their brief.

Because M&S is known for its classic and timeless style, we designed a minimalist laser-engraved logo on the front of the card. The reverse featured the employee’s name, job title, and a unique QR code — creating a sleek, professional layout.

Additionally, all other business details such as social links and addresses were stored within our digital business card software, keeping the physical design clean while maintaining full functionality.

The Print and Production Process

Once the design was approved, our production team used a Fiber Laser Engraver to craft each Pure Metal NFC card. The engraving revealed the silver metallic layer beneath the black surface, producing a durable and elegant finish.

After engraving, we programmed each card into our Kinect Card software, allowing them to be assigned to specific employees, updated in real time, and tracked with analytics.

Finally, after a rigorous quality check, the cards were packaged and dispatched the next working day, meeting M&S’s tight deadline with precision.

The Finished Result

Marks & Spencer were thrilled with the final result.

Their leadership team praised the premium quality, attention to detail, and exceptional service they received.

Most importantly, the success of the first order led to a second bulk order of 35 additional digital business cards for senior leaders across the business — a clear indicator of satisfaction and trust.

Key Features and Benefits

• Premium Materials: Pure metal NFC cards built to last.

• Smart Technology: Tap-enabled sharing, real-time updates, and employee reassignment.

• Sustainable Choice: Reduces printing waste, supporting M&S’s sustainability goals.

• Cost Savings: Eliminates recurring printing costs for new staff or rebrands.

• Team Analytics: Gain insights into networking performance across teams.

• Consistent Branding: Each card perfectly reflects the M&S identity.

Client Testimonial

Exceptional Service
“Tom, Richard and the team at Kinect Card are fantastic! The customer service they provide is exceptional. They answered every email and question at pace, dispatch was quick and efficient, and they made the whole process so easy, even though my requirements were complex. I would highly recommend them.”
— Sam Royal, PA to Stuart Machin, CEO of Marks & Spencer

See the review here

The Outcome

By choosing Kinect Card, Marks & Spencer elevated their networking experience through a sustainable, premium, and innovative digital business card solution.

This project demonstrated how technology and craftsmanship can combine to deliver exceptional results for even the most established brands.

Ready to Upgrade Your Networking?

If you want to elevate your brand and make a lasting impression like Marks & Spencer, explore our range of digital business cards today.